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Viberate and Blockparty are experimenting with the idea of a live music performance NFT and are scheduled to release the first token of this kind.
The drop will feature the rights to a live music event performance by acclaimed Techno DJ UMEK (who is also one of Viberate’s co-founders) and other exclusive content. Blockparty will provide the marketplace, while Viberate (whose native token VIB is listed on Binance, Bittrex, OKEx, and Uniswap) will handle the verification.
“Sure, NFTs are currently the buzzword of the day, but we’re hoping it’s a craze that takes hold in the general public as well,” says Matej Gregorcic, Viberate CEO. “We’ve been a part of the crypto community for quite a while now, so we’re excited about the potential blockchain holds for the entire live music industry, especially in terms of transparency and security. NFTs could become the standard way of handling bookings in the future, and we hope our drop will help the community explore livestreaming and live event options. As the live music industry is among those hit the hardest by the pandemic, this kind of safety-vouching could be a great opportunity for both artists and organizers.”
Viberate’s offer will include five different NFTs: three exclusive remixes of UMEK’s 1999 hit Techno track “Lanicor,” one livestream performance, and one live event performance. Buyers will purchase either the rights to one of UMEK’s original remixes, book him for an exclusive online event, or book him for a live performance in the near future.
Should the experiment prove successful, Viberate plans on providing the option of gig token minting to nearly half a million music artists in its database, along with minting artist ID NFTs through a secure verification process. These ID NFTs will then act as a certificate of authenticity, reassuring the buyer that the contents indeed come from a verified artist, not someone offering other people’s work.
UMEK’s NFT drop will launch on Blockparty on Thursday, April 29, 2021, at 8:00 pm GMT+1 (3:00 pm EST).